Business Model

Nature is seriously undervalued & Data is the key to unlock its value

Our business model is revolutionary & innovative by nature!

Nature is seriously undervalued! It's not just a solution to climate change, living creatures just cannot live without nature! Nature has always been in abundance, yet recently we identified multiple turning points that show its vulnerability and understate its value. As a society we don't give it the attention, respect and value it deserves.

We strongly believe this will change in the following decades, and therefor we believe everyone should invest in nature.

But, investing means creating returns. Today, the business model for natural assets is rather poor. That's why we need to collect and aggregate much more data on nature, in order to truly value the asset in its broadest context.

Potential Business Cases (in progress)

Carbon storage

The annual storage of carbon in trees, can be certified as a credit. This credit can then be sold to businesses that choose or need to offset (some) of their emissions. Many different markets exist on a global scale today. The market size is 1 Bn$ in 2023 and is expected to grow to 250 Bn$ by 2050

Nature Data Collecting

The demand for accurate environmental data is surging as companies and governments strive to meet sustainability goals. With a market initially valued at $2 billion in 2023, it is poised to expand to over $50 billion by 2050. This growth is driven by the need for precise data in urban planning, agriculture, and climate change mitigation efforts.

Biodiversity conservation

As global awareness of biodiversity’s role in ecological stability rises, its market is forecasted to grow from $5 billion in 2023 to $100 billion by 2050. This market expansion is fueled by investments in conservation projects, eco-tourism, and sustainable resource use, emphasizing the economic value of preserving varied ecosystems.

Blue & Green Water

The market for managing and conserving blue and green water resources is increasingly critical due to water scarcity. Valued at $3 billion in 2023, it is expected to reach $70 billion by 2050. This growth is propelled by the need for sustainable water management in agriculture, urban areas, and industries facing water-related challenges.

Regional weather resilience

The market for solutions that enhance weather resilience is crucial as climate change increases weather volatility. Starting at $1.5 billion in 2023, this market is anticipated to surge to $40 billion by 2050. Investments will focus on infrastructure adaptations and innovative forecasting technologies to mitigate the impacts of extreme weather events on economies and communities.